What Your Law Firm Should Track From Click to Signed Case
Start With the Right Question When a potential client clicks on your law firm's website, a chain of events begins. The question is not just whether they call or fill out a form. The real question is whether your firm can trace that click all the way to a signed case, and understand what happened in between. Many personal injury firms invest in search engine optimization but stop tracking at the inquiry stage. That leaves a gap. You know how many calls came in, but you do no